Marks of Excellence: The Function and Variety of Trademarks by Per Mollerup
Marks of Excellence is a book by Per Mollerup, a Danish designer and author, that explores the history, development, style, classification and relevance of trademarks in today's world. The book was first published in 1997 by Phaidon Press and has been revised and updated in 2013.
The book presents a thorough analysis of the trademark, its origins in heraldry, monograms, owner's marks and certificates of origin, and its evolution as a tool for corporate identity and communication design. The book also provides a comprehensive taxonomy of trademarks, covering name marks, abbreviations and all kinds of picture marks. The taxonomy is followed by an alphabetical index of trademark themes from animals to word puzzles, illustrated by a selection of the world's best trademarks. The final section of the book covers the development of trademarks over time and across the boundaries of language and space.
Marks of Excellence is a valuable resource for anyone interested in design, branding, marketing and visual culture. It showcases the function and variety of trademarks as symbols of excellence and quality.The author of Marks of Excellence, Per Mollerup, is a Danish designer, academic and writer. He has an MBA from Aarhus University and a Doctorate in Architecture from Lund University. He has been a professor of design at Oslo National Academy of the Arts and Swinburne University of Technology. He is also the founder and former principal of Designlab, a design consultancy that specialized in branding and wayshowing projects. He has designed visual profiles and wayshowing systems for several airports, metro stations, hospitals and museums in Denmark and abroad. He has also led international teams to prepare national design policies for Estonia, Latvia and Lithuania.
Per Mollerup is an expert in simplicity, wayshowing and data design. He has written several books on these topics, such as Simplicity: A Matter of Design (2015), Wayshowing>Wayfinding (2013), Data Design: Visualising Quantities, Locations, Connections (2015) and Collapsibles: A Design Album of Space-Saving Objects (2002). He has also edited and published design magazines such as Mobilia and Tools. He has received many awards and honors for his work, such as the Thorvald BindesbÃll Medal, the Danish Design Award and the Red Dot Award.
Per Mollerup is a respected and influential figure in the field of design. He has contributed to the development and understanding of trademarks as marks of excellence and quality. He has also demonstrated how simplicity, clarity and functionality can enhance communication and navigation in complex environments. He has inspired many designers and students with his books, lectures and projects.In this article, we have introduced the book Marks of Excellence by Per Mollerup, a comprehensive and insightful study of the trademark as a mark of excellence and quality. We have also given a brief overview of the author's background, achievements and contributions to the field of design. To conclude, we would like to share some quotes from Per Mollerup that reflect his philosophy and vision of design.
\"Omit the non-essential.\" [^1^]
\"Simplicity is not a goal in itself. It is a means to an end: clarity.\" [^2^]
\"Wayshowing is about making people feel at home in unfamiliar territory.\" [^3^]
\"Data design is about making sense of data by visualising it in ways that reveal patterns, trends and outliers.\"
We hope that this article has sparked your interest in Marks of Excellence and Per Mollerup's work. If you want to learn more about the history, development, style, classification and relevance of trademarks, we highly recommend that you read this book. 061ffe29dd